News Forum - Liquor firms exploit music marketing to boost product visibility

[Thaiger]

Stop-Drink Network Thailand has raised concerns about liquor corporations’ use of music marketing tactics to advertise their products. Teera Watcharapranee, the network’s director, unveiled that a network survey revealed beverage enterprises leveraging music marketing to fuse artists and performers, conducting concerts to boost their product’s visibility, particularly across social media platforms. The investigation was carried … …

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[Ramanathan.P]

Nothing is free in this world. If a business is investing a substantial amount of money in an event, then they expect to reap the harvest in 10folds near future. That is the reality. Even in Pattaya and Phuket....the prover always goes..."No Money....No Honey". Such events also boost local economy and revenue for the government....so just live with it or stay at home. Simple as that