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News Forum - Tesla to test traditional advertising, Elon Musk reveals irony


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In a surprising move, Tesla CEO Elon Musk announced today that the electric vehicle manufacturer would experiment with advertising to evaluate its effectiveness. This decision comes as a notable shift for Musk, who has previously shunned traditional advertising methods for Tesla. Interestingly, Musk’s recent acquisition of Twitter, a platform heavily reliant on advertising, may have …

The story Tesla to test traditional advertising, Elon Musk reveals irony as seen on Thaiger News.

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Musk is facing a nightmare at Tesla. Tanking markets in many countries on which he relies, vastly increased competition from good quality lower priced Chinese bands, ongoing quality deficiencies of Tesla cars and an ageing model line-up all paint a grim picture. Like Apple he has his fanbois but unlike Apple he is not capable of maintaining his early mover advantage. Add to this his quixotic behaviour and you have a recipe for chaos. Tesla has no idea how to use marketing communications and has done it's best to alienate the media. Musk is coming apart at the seams and his demise will be rapid.

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