News Forum - Tourism officials ramp up marketing campaigns to target short-haul markets

[Thaiger]

Tourism officials are looking to short-haul markets to attract holidaymakers during the off-peak season, with a number of marketing events planned. Thanet Phetsuwan from the Tourism Authority of Thailand says places like India, Australia, Singapore, and Malaysia are the target markets. “This strategic push for short-haul markets aims to create a quick win, attracting both repeat and first-time visitors all year round. We will focus on quality tourists from niche segments such as wellness, weddings and honeymoons, sport tourism and luxury.” In a Bangkok Post report today, Thanet says new transport infrastructure such as Bang Sue Grand Station in Bangkok, […]

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