News Forum - Lisa tops Thailand soft power poll, beating Moo Deng and Butter Bear

[Thaiger]

Lalisa “Lisa” Manobal has taken the lead in 2024 Thailand’s most powerful soft power poll, demonstrating her wide-reaching influence as a global K-pop star. Following closely behind in the poll are the adorable pygmy hippo named Moo Deng and the popular Butter Bear mascot, also known as Nong Mee Noei. Sanit Siriwisitkul, head of the … …

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[Khunmark]

I keep on hearing about this supposed ‘soft power’. Can someone explain to me how the examples given relate to ‘soft power’? Or any type of power for that matter. It seems to me this buzz term has evolved a broad application that have no association with the original meaning. Soft power, is the carrot part of the carrot and stick approach. The belt and road initiative is an example of this. Moo Deng might get a few extra tourist through the door, but has zero influence over external policy likely  to effect domestic affairs.