News Forum - High-end hotels check in higher rates amid rising tourist numbers

[Thaiger]

High-end hotel operators are poised to increase room rates during the High Season as tourist numbers are anticipated to rise in the coming months, while mid-tier and lower-tier hotels continue to face challenges. The hotel operator sentiment index reveals this trend. Thienprasit Chaiyapatranun, President of the Thai Hotels Association (THA), reported that the average occupancy … …

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[ChrisS]

Nothing unusual here they regularly adjust their rates up in high season, then offer promotions if they are not filling. Happens all over the world not just Thailand.