News Forum - Macro worries: Thai consumers feel the crunch, says PwC survey

[Thaiger]

Thai consumers are increasingly concerned about the impact of macroeconomic volatility on the country’s economic outlook, with 54% expressing significant worry, according to PricewaterhouseCoopers’ (PwC) latest survey. This prompted a shift towards spending more on essential goods. Social media has emerged as the preferred shopping channel, despite ongoing concerns about personal data leakage. The Voice … …

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[ChrisS]

"The survey also highlights that four in 10 Thai consumers are willing to switch from their preferred brands to cheaper alternatives if they perceive better value."

So pretty much in line with the rest of the world then.