News Forum - Byte-sized shopping: TikTok dances into ASEAN e-commerce scene

[Thaiger]

TikTok, the social media phenomenon owned by ByteDance, is now a formidable force in e-commerce. According to a recent report by Momentum Works, published in Nikkei Asia, TikTok Shop’s gross merchandise volume (GMV) soared from US$4.4 billion (around 158 billion baht) in 2022 to a staggering US$16.3 billion in 2023. This explosive growth has catapulted … …

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