News Forum - Thai snack Pa Tong Go in charcoal colour struggles in market

[Thaiger]

A recent online post featuring an image of a traditional Thai snack known as Pa Tong Go sparked interest and discussion. Many people are familiar with this snack, typically golden yellow in colour and standard in shape, which is often served in pairs. Some variations may involve moulding the dough into different shapes. However, a … …

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[Ramanathan.P]

The issue is, this snack is very oily. If you squeeze it with tissues, easily needs few layers of tissue paper to get rid of nearly 70% of the oil it is carrying as it has the spongy texture to absorb more oil. Secondly it is taken with sweet jam which we called "Kaya" in Malaysia. It will be tasty if the oil is sqeezed and later dipped in hot  black or white coffee to eat. Since the oily part is messy for consumers, it is loosing its market share. Further it is kind of traditional and family business which runs in generations. The younger generations are not interested in this messy work as the preparation part is a bit messy and delicate.