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News Forum - Thai Airways lags as Centara Grand emerges Thailand’s strongest brand

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Thaiger

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The sluggish revival of business tourism, coupled with Thailand’s failure to establish itself as a global connection hub, has resulted in Thai Airways’ brand value lagging behind its rivals. Conversely, Centara Grand Hotels & Resorts has emerged as the strongest brand in the nation this year. According to Alex Haigh, who serves as the Asia-Pacific … …

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Leeshard Collaborator

Leeshard

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I wonder if Thai’s airfares have anything to do with it. On a recent long haul trip I found fares 30% lower than Thai’s and their business class offerings lag significantly behind the middle eastern airlines

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