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Sometimes, It’s Okay to Wear Socks and Sandals Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. In the last article, I discussed the most basic yet essential criterion if you should follow your marketer instinct to invest in new localised materials or use the already existing global materials. I highly recommend you read or re-read it to make sense of my other checklist in this article! Volume#3: The Marketing Noises In the Thai marketing scene, noise and triviality constitute 95% […]

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