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While Thailand has based their tourism strategy solely on attracting wealthy, mostly older tourists, an official with Tourism Australia has cautioned the world not to underestimate the value of young travellers. At the 2022 World Travel Market in London, the regional general manager for the UK and Northern Europe of Tourism Australia spoke about the importance of young backpackers. She pointed out that young people take longer holidays from work, are more adventurous travellers, and are often the most likely to travel. As the Covid-19 pandemic subsided, it was young backpackers that were the first to come back to travelling […]

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