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News Forum - Marketing in Thailand as a Foreigner: Volume #2.1 Ad Campaign Crossroad: Global Materials vs. The New Investment


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Sometimes, It’s Okay to Wear Socks and Sandals Foreign marketers sometimes need to be bold enough to wear socks and sandals in a tropical country like Thailand to stand out. If you wonder why: READ HERE. I have no space for rewriting all this; otherwise, you would think this article is too long, but it is already long enough that I have to separate this volume into 2 parts. Volume#2.1: Ad Campaign Crossroad: Global Materials vs. The New Investment PART 1 The first instinct of any foreign marketer to promote a product is to represent a brand or product with […]

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