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News Forum - Study uses mobile data to improve domestic tourism trends

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A new study used mobile data from DTAC customers to analyse their movements and extrapolate strategies for increasing domestic tourism within Thailand. The study was conducted by Chulalongkorn University, the National Digital Economy and Society Commission, and Boonmee Lab, and used data from June 2020 to October 2021 of 10% of DTAC’s customers who fit the travel parameters being examined, with their permission. The data analysis pointed towards two areas that could improve domestic tourism in provinces less commonly visited by foreign travellers and even suggested which provinces could most benefit, with Nakhon Si Thammarat and Chiang Rai standing to […]

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