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Press Release Sometimes, It’s Okay to Wear Socks and Sandals. Matching socks and sandals is a universal fashion faux pas, but it is more severe in Thailand. They keep you warm and cold-free during winter, but we never merge them with sandals or flip-flops because it is confusing when you live in a country where the equator is only 15 degrees below. You are overly afraid to be unrelatable and thus conform to the locals. It is only natural to do so because we are all humans, but please do not apply this to marketing. Marketing localisation sounds nice if […]

The story Marketing in Thailand as a Foreigner: Volume #1 The Legend Thai Ads as seen on Thaiger News.

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