News Forum - “Drink more booze” Japan urges youth with new contest

[Thaiger]

Japan’s alcohol sales have gone way down since Covid-19 restrictions, and the government is desperate to bring them up again. Numbers show that Japan’s young drink quite significantly less than its old. While about 30% of people in their 40s to 60s drink regularly, only 7.8% of people in their 20s do. Meanwhile, sales at Japan’s pubs were cut in half from 2019 to 2020, according to the Ministry of Economy, Trade, and Industry. The government is now launching a contest for young people to submit ideas on how to best market booze to their generation. The contest is titled […]

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[DoUKnowWhoIAm]

Young people don't want alcohol, they want drugs!

[BigHewer]

3 hours ago, Thaiger said:

While about 30% of people in their 40s to 60s drink regularly, only 7.8% of people in their 20s do.

The only part that is surprising to me is that 40s to 60s cohort only registers 30%. I would have thought much higher… I noticed this sign at a local bar this past week… If customers can prove with photo ID they are aged 20 to 25, they get a free drink.

 

[ThaiEyes]

One question:

Japan what the Hell are you thinking?

[Cabra]

Promoting alcohol but continually vilifying ganja  

[HolyCowCm]

Japan. Land of the drinking too much businessmen. That is unless this has changed from when I was there.

[Redneck12345]

Just get more poms and aussies  to visit, they will sort it out.