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News Forum - Thailand’s latest ‘soft power’ move- Muay Thai

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Su su! Thailand’s tourism authorities are promoting a new Muay Thai tourism campaign to promote the famous Thai sport to the world. Muay Thai, or Thai boxing, is world renowned as a uniquely Thai sport. People come from all over the world like to give it a try, whether they want to take it up seriously as a sport or just for fun. Now, the Tourism Authority of Thailand is teaming up with the World Boxing Council Muay Thai in Thailand’s latest ‘soft power’ move. TAT will support the WBC’s Muay Thai campaigns abroad, and produce Muay Thai tourism guides. […]

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