News Forum - Nok Air gamble fails to take off costing airline millions

[Thaiger]

Low-cost budget airline Nok Air’s gamble of investing in a special route to boost tourism has backfired to the tune of 40 million baht. The Thai airline, which mostly operates domestic services out of Don Mueang International Airport, introduced the Bangkok to Betong route in February but plan to scrap it in July after suffering heavy losses. The Betong International Airport in the southern province of Yala fully opened for commercial flights in February after the opening schedule was delayed due to Covid-19. Nok Air teamed up with a number of different tourism agencies and the state department to provide […]

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[IneptoCracy]

This is precisely why gambling should be banned in this country. This company could not even win, so how can the normal folk win at gambling?

[Spacelord]

Duh!! No market research before investing 40M THB? The real story is more likely that the pols built the unneeded airport so as to grift about 30% of the total build costs. Every city has beautiful buildings and facilities that go empty and unused. Buildings, public works projects and huge military purchases are the easiest projects to siphon from.

[Highlandman]

17 hours ago, IneptoCracy said:

This is precisely why gambling should be banned in this country. This company could not even win, so how can the normal folk win at gambling?

Nonsense. Let adults gamble legally. I'm sick of this childish nanny state government telling me whether I'm allowed to breathe in public and the gambling ban is another example of this. Even neighboring countries have legalized it, and their citizens are even less able to control their behavior than Thais.

[Vigo]

19 hours ago, IneptoCracy said:

This is precisely why gambling should be banned in this country. This company could not even win, so how can the normal folk win at gambling?

 I don't think they gambled. Rather they were  "encouraged" to offer route.  Think of it like a 1930's classic Edward G Robinson movie where big Louie asks for a "favour", yes?

[TheDirtyDurian]

Bering? It was never going to take off as a route. 

[HiuMak]

On 5/19/2022 at 12:22 PM, Thaiger said:

Low-cost budget airline Nok Air’s gamble of investing in a special route to boost tourism has backfired to the tune of 40 million baht. The Thai airline, which mostly operates domestic services out of Don Mueang International Airport, introduced the Bangkok to Betong route in February but plan to scrap it in July after suffering heavy losses. The Betong International Airport in the southern province of Yala fully opened for commercial flights in February after the opening schedule was delayed due to Covid-19. Nok Air teamed up with a number of different tourism agencies and the state department to provide […]

Who would travel to Betong before the Malaysia borders are open?