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News Forum - Thai government promotes the 5 Fs: Food, films, fashion, fighting and festivals


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The Ministry of Culture and the Ministry of Commerce responded to the policy to promote Thailand’s ‘soft power’ from PM Prayut and has launched Thailand’s “5 Fs soft power,” which aims to promote five major Thai cultures to international eyes… food, films, fashion, fighting and festivals. “Soft power” is indirect or spontaneous promotion of Thai culture by celebrities, sportspeople and musicians to a broader, international audience. PM Prayut praised the K-Pop singers, Lisa from Blackpink and Bambam from Got7, for helping bring Thai culture to an international stage. He also praised a Thai rapper Milli for boosting Thailand’s soft power […]

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2 hours ago, Noble_Design said:

I'm surprised they forgot to promote the most important F of all... F*****g

Aligned under fighting...

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These young Thai kids love Thailand but just not him and his clowns and who they support. Why don’t they just stop with the charades. 
Farce 

 

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I can see what they are trying to do and it’s a decent initiative. The problem I feel is that it all feels so uncoordinated. Is this part of a proper plan, developed through a shared governmental vision? What happened to Thailand 4.0, is there a progress report due to be published?  What’s happened to the plan to attract digital nomads, how’s that progressing? How’s the high speed train coming along. Is it on plan and on budget? What about police reforms, what’s the latest KPI’s on this initiative? High priced lottery tickets, surely that’s an easy one to solve and must be done already? Submarines and fighter jets? And finally, the rallying cry and justification for the last coup,  returning happiness to the people. Hands up if you are Thai and feel happier than in 2014?  

Suddenly now, after some rapper eats mango and sticky rice, it seems there’s a push to leverage Thailands “soft power”. I’m sure Prayut and his old mates had never even heard of the phrase 10 days ago. It all seems like knee jerking to whatever looks bright and shiny. Grasping at straws in the hope of hitting gold. Give it a month or two and we won’t hear of soft power anymore as something new will take its place. 

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