You should read yr news - even the Thai government are concerned about over tourism and have been trying to deal with it. the problem is that te new tourists - are largely on shorter haul flights than before and are booking packe=ages in the well know touristy areas - so places like Phuket and getting hugely over crowded but lesser know places are still down on preCovid numbers. It's an imbalance that local hotel organisations don't know how to deal with as it's never happened before.
Could be... I would opine that if the Thai community at large (vendors/leaders/police etc.) took more responsible measures to manage all of this, it could remain a win-win for everyone.